Resume

 

Experience

  • For nearly half a decade, I’ve been deeply immersed in the specialty food industry, developing a keen understanding of this niche space while honing marketing skills that better promote initiatives and awareness surrounding key products, adjacent to Culture’s brand. 

  • I keep up with industry trends and insights, and stay up to date with all relevant programs and applications. 

  • In my various roles, I’ve worn many hats: stylist, writer, photographer, videographer, producer, project manager— I’ve managed every aspect of photo shoots from high profile productions with celebrities like Mindy Kaling, to small scale projects with local cheesemakers. 

Education

BFA Graphic Design
Auburn University
2005 to 2009

Skills

Management Experience

Adobe CC

Sketch

Microsoft Office 

Post-Production

Large Scale Photo Shoots

Retouching

Color Correction

Color Proofing

Digital + Print Formatting

Contact

Quick Bio

Mallory Scyphers is a content director, art director, and designer with experience at ad agencies, in-house creative departments, higher education, and non-profit institutions. She’s currently the Executive Content Director at Culture magazine, a national publication devoted to cheese and the folks who make and enjoy it, and was previously the creative director at The Improper Bostonian magazine. She lives on Mobile Bay with her husband, two young daughters, one old Shetland Sheepdog, one rambunctious golden retriever, and one calico cat.

Career

Culture Media

Executive Content Director:
August 2023-Present

After nearly 5 years directing Culture’s visual brand, I’ve been upgraded to leading its voice as well. In addition to continuing my role as creative director, I:

  • Execute and oversee content strategy across all media channels:

    • Develop and assign stories to freelancers and manage those relationships (contracting assignments and maintaining the entire editorial budget)

    • Ensure all style and voice is consistent with Culture’s brand and expectations

    • Establish an editorial timeline and print schedule, as well as develop issue themes across the year

    • Edit content + provide constructive feedback to freelancers when needed

  • Establish and maintain content strategy for partnering client relationships in print, web, and social spaces:

    • Act as lead contact for sponsored content partnerships

    • Establish and maintain production budgets

    • Monitor performance expectations and assist in tracking data throughout campaigns; assist in data evaluation to craft better campaigns that drive higher performance and KPI’s

Creative Director:
Dec 2018 to August 2023

As a top leader and manager at Culture media, I conceptualize, art direct, and design all editorial content, establish and maintain Culture’s brand standards, produce holistic campaigns from conception to completion, assist in leading event production, and ideate new offerings for revenue streams:

  • Establishes and maintains a strict editorial budget

  • Manages all aspects of print, video, and digital production for Culture’s brand and partnering clients from concept to completion:

    • Concepts messaging, storyboards, and mood boards

    • Establishes a production timeline and budget

    • Assembles creative teams and talent for photo shoots using industry relationships

  • Acts as a brand ambassador at partnering events and trade shows

Creative Director | The Improper Bostonian Magazine
2016 to 2018

As Creative Director, I managed the art team which consisted of a photo editor, designers, suite of freelancers, and interns:

  • Art directed, produced, and managed all editorial design from concept to completion

  • Led the creative team’s branding and marketing initiatives including web and digital design

  • Art directed all photo shoots

  • Managed a strict editorial photo budget

  • Assisted with all aspects of print production

Art Director | The Improper Bostonian Magazine
2012 to 2016

  • Art directed, produced and managed editorial design from concept to completion

  • Assisted in managing the magazine’s brand guidelines

  • Mentored junior staff

  • Directed feature photo shoots

Graphic Designer | The Improper Bostonian Magazine
2012

  • Maintained and updated marketing materials

  • Designed collateral for issue events and parties

  • Updated Improper’s website

  • Art directed new marketing materials and presentations

  • Designed new advertisements for high-end local and national clients

  • Assisted in layout for editorial pages.

Production Artist | Red Square Agency
2011 to 2012

  • Designed print and digital advertisements for a variety of clients like Hard Rock Hotel and Casino and Google

  • Honed photography skills

  • Assisted in client rebrandings

  • Learned the art of managing clients while delivering spot-on creative solutions

Graphic Designer | Columbia Southern University
2010 to 2011

  • Created all print pieces for Waldorf College’s marketing department which ranged from multi-page Alumni magazines, advertisements and event collateral